diff --git a/frontend/src/queries/nodes/DataVisualization/Components/Charts/LineGraph.tsx b/frontend/src/queries/nodes/DataVisualization/Components/Charts/LineGraph.tsx
index 97ac3930b9088..2afd754018be5 100644
--- a/frontend/src/queries/nodes/DataVisualization/Components/Charts/LineGraph.tsx
+++ b/frontend/src/queries/nodes/DataVisualization/Components/Charts/LineGraph.tsx
@@ -31,7 +31,8 @@ export const LineGraph = (): JSX.Element => {
 
     // TODO: Extract this logic out of this component and inject values in
     // via props. Make this a purely presentational component
-    const { xData, yData, presetChartHeight, visualizationType, showEditingUI } = useValues(dataVisualizationLogic)
+    const { xData, yData, presetChartHeight, visualizationType, showEditingUI, chartSettings } =
+        useValues(dataVisualizationLogic)
     const isBarChart =
         visualizationType === ChartDisplayType.ActionsBar || visualizationType === ChartDisplayType.ActionsStackedBar
     const isStackedBarChart = visualizationType === ChartDisplayType.ActionsStackedBar
@@ -254,7 +255,7 @@ export const LineGraph = (): JSX.Element => {
                 },
                 y: {
                     display: true,
-                    beginAtZero: true,
+                    beginAtZero: chartSettings.yAxisAtZero ?? true,
                     stacked: isAreaChart || isStackedBarChart,
                     ticks: {
                         display: true,
@@ -273,7 +274,7 @@ export const LineGraph = (): JSX.Element => {
             plugins: [dataLabelsPlugin],
         })
         return () => newChart.destroy()
-    }, [xData, yData, visualizationType, goalLines])
+    }, [xData, yData, visualizationType, goalLines, chartSettings])
 
     return (
         <div
diff --git a/frontend/src/queries/nodes/DataVisualization/Components/DisplayTab.tsx b/frontend/src/queries/nodes/DataVisualization/Components/DisplayTab.tsx
index ced7dbb8ddbd7..be32ebf2e7fdd 100644
--- a/frontend/src/queries/nodes/DataVisualization/Components/DisplayTab.tsx
+++ b/frontend/src/queries/nodes/DataVisualization/Components/DisplayTab.tsx
@@ -1,18 +1,30 @@
 import { IconPlusSmall, IconTrash } from '@posthog/icons'
-import { LemonButton, LemonInput, LemonLabel } from '@posthog/lemon-ui'
+import { LemonButton, LemonCheckbox, LemonInput, LemonLabel } from '@posthog/lemon-ui'
 import { useActions, useValues } from 'kea'
 import { SeriesLetter } from 'lib/components/SeriesGlyph'
 
 import { displayLogic } from '../displayLogic'
 
 export const DisplayTab = (): JSX.Element => {
-    const { goalLines } = useValues(displayLogic)
-    const { addGoalLine, updateGoalLine, removeGoalLine } = useActions(displayLogic)
+    const { goalLines, chartSettings } = useValues(displayLogic)
+    const { addGoalLine, updateGoalLine, removeGoalLine, updateChartSettings } = useActions(displayLogic)
 
     return (
         <div className="flex flex-col w-full">
-            <LemonLabel>Goal Line</LemonLabel>
-            <div className="mt-1 mb-1">
+            <LemonLabel>Chart settings</LemonLabel>
+
+            <div className="mt-1 mb-2">
+                <LemonLabel className="mt-2 mb-1">Begin Y axis at zero</LemonLabel>
+                <LemonCheckbox
+                    checked={chartSettings.yAxisAtZero ?? true}
+                    onChange={(value) => {
+                        updateChartSettings({ yAxisAtZero: value })
+                    }}
+                />
+            </div>
+
+            <div className="mt-1 mb-2">
+                <LemonLabel className="mb-1">Goal line</LemonLabel>
                 {goalLines.map((goalLine, goalLineIndex) => (
                     <div className="flex flex-1 gap-1 mb-1" key={`${goalLineIndex}`}>
                         <SeriesLetter className="self-center" hasBreakdown={false} seriesIndex={goalLineIndex} />
diff --git a/frontend/src/queries/nodes/DataVisualization/dataVisualizationLogic.ts b/frontend/src/queries/nodes/DataVisualization/dataVisualizationLogic.ts
index 79d02dd974d13..901745f5f1d09 100644
--- a/frontend/src/queries/nodes/DataVisualization/dataVisualizationLogic.ts
+++ b/frontend/src/queries/nodes/DataVisualization/dataVisualizationLogic.ts
@@ -5,7 +5,13 @@ import { insightSceneLogic } from 'scenes/insights/insightSceneLogic'
 import { teamLogic } from 'scenes/teamLogic'
 
 import { insightVizDataCollectionId } from '~/queries/nodes/InsightViz/InsightViz'
-import { AnyResponseType, ChartAxis, ChartSettingsFormatting, DataVisualizationNode } from '~/queries/schema'
+import {
+    AnyResponseType,
+    ChartAxis,
+    ChartSettings,
+    ChartSettingsFormatting,
+    DataVisualizationNode,
+} from '~/queries/schema'
 import { QueryContext } from '~/queries/types'
 import { ChartDisplayType, InsightLogicProps, ItemMode } from '~/types'
 
@@ -124,9 +130,10 @@ export const dataVisualizationLogic = kea<dataVisualizationLogicType>([
         deleteYSeries: (seriesIndex: number) => ({ seriesIndex }),
         clearAxis: true,
         setQuery: (node: DataVisualizationNode) => ({ node }),
+        updateChartSettings: (settings: ChartSettings) => ({ settings }),
         setSideBarTab: (tab: SideBarTab) => ({ tab }),
     }),
-    reducers({
+    reducers(({ props }) => ({
         visualizationType: [
             ChartDisplayType.ActionsTable as ChartDisplayType,
             {
@@ -196,7 +203,18 @@ export const dataVisualizationLogic = kea<dataVisualizationLogicType>([
                 setSideBarTab: (_state, { tab }) => tab,
             },
         ],
-    }),
+        chartSettings: [
+            props.query.chartSettings ?? ({} as ChartSettings),
+            {
+                updateChartSettings: (state, { settings }) => {
+                    return { ...mergeObject(state, settings) }
+                },
+                setQuery: (state, { node }) => {
+                    return { ...mergeObject(state, node.chartSettings ?? {}) }
+                },
+            },
+        ],
+    })),
     selectors({
         columns: [
             (s) => [s.response],
@@ -329,19 +347,23 @@ export const dataVisualizationLogic = kea<dataVisualizationLogicType>([
         ],
         dataVisualizationProps: [() => [(_, props) => props], (props): DataVisualizationLogicProps => props],
     }),
-    listeners(({ props }) => ({
+    listeners(({ props, actions }) => ({
+        updateChartSettings: ({ settings }) => {
+            actions.setQuery({
+                ...props.query,
+                chartSettings: { ...(props.query.chartSettings ?? {}), ...settings },
+            })
+        },
         setQuery: ({ node }) => {
             if (props.setQuery) {
                 props.setQuery(node)
             }
         },
         setVisualizationType: ({ visualizationType }) => {
-            if (props.setQuery) {
-                props.setQuery({
-                    ...props.query,
-                    display: visualizationType,
-                })
-            }
+            actions.setQuery({
+                ...props.query,
+                display: visualizationType,
+            })
         },
     })),
     afterMount(({ actions, props }) => {
@@ -392,36 +414,32 @@ export const dataVisualizationLogic = kea<dataVisualizationLogicType>([
             }
         },
         selectedXAxis: (value: string | null) => {
-            if (props.setQuery) {
-                const yColumns =
-                    values.selectedYAxis?.filter((n: SelectedYAxis | null): n is SelectedYAxis => Boolean(n)) ?? []
-                const xColumn: ChartAxis | undefined = value !== null ? { column: value } : undefined
-
-                props.setQuery({
-                    ...props.query,
-                    chartSettings: {
-                        ...(props.query.chartSettings ?? {}),
-                        yAxis: yColumns.map((n) => ({ column: n.name, settings: n.settings })),
-                        xAxis: xColumn,
-                    },
-                })
-            }
+            const yColumns =
+                values.selectedYAxis?.filter((n: SelectedYAxis | null): n is SelectedYAxis => Boolean(n)) ?? []
+            const xColumn: ChartAxis | undefined = value !== null ? { column: value } : undefined
+
+            actions.setQuery({
+                ...props.query,
+                chartSettings: {
+                    ...(props.query.chartSettings ?? {}),
+                    yAxis: yColumns.map((n) => ({ column: n.name, settings: n.settings })),
+                    xAxis: xColumn,
+                },
+            })
         },
         selectedYAxis: (value: (SelectedYAxis | null)[] | null) => {
-            if (props.setQuery) {
-                const yColumns = value?.filter((n: SelectedYAxis | null): n is SelectedYAxis => Boolean(n)) ?? []
-                const xColumn: ChartAxis | undefined =
-                    values.selectedXAxis !== null ? { column: values.selectedXAxis } : undefined
-
-                props.setQuery({
-                    ...props.query,
-                    chartSettings: {
-                        ...(props.query.chartSettings ?? {}),
-                        yAxis: yColumns.map((n) => ({ column: n.name, settings: n.settings })),
-                        xAxis: xColumn,
-                    },
-                })
-            }
+            const yColumns = value?.filter((n: SelectedYAxis | null): n is SelectedYAxis => Boolean(n)) ?? []
+            const xColumn: ChartAxis | undefined =
+                values.selectedXAxis !== null ? { column: values.selectedXAxis } : undefined
+
+            actions.setQuery({
+                ...props.query,
+                chartSettings: {
+                    ...(props.query.chartSettings ?? {}),
+                    yAxis: yColumns.map((n) => ({ column: n.name, settings: n.settings })),
+                    xAxis: xColumn,
+                },
+            })
         },
     })),
 ])
diff --git a/frontend/src/queries/nodes/DataVisualization/displayLogic.ts b/frontend/src/queries/nodes/DataVisualization/displayLogic.ts
index 0dd3fef0de781..06ce220d5bb76 100644
--- a/frontend/src/queries/nodes/DataVisualization/displayLogic.ts
+++ b/frontend/src/queries/nodes/DataVisualization/displayLogic.ts
@@ -16,8 +16,8 @@ export const displayLogic = kea<displayLogicType>([
     path(['queries', 'nodes', 'DataVisualization', 'displayLogic']),
     props({ key: '' } as DisplayLogicProps),
     connect({
-        values: [dataVisualizationLogic, ['yData', 'query']],
-        actions: [dataVisualizationLogic, ['setQuery']],
+        values: [dataVisualizationLogic, ['yData', 'query', 'chartSettings']],
+        actions: [dataVisualizationLogic, ['setQuery', 'updateChartSettings']],
     }),
     actions(({ values }) => ({
         addGoalLine: () => ({ yData: values.yData }),
diff --git a/frontend/src/queries/schema.json b/frontend/src/queries/schema.json
index 3984f612d6aad..9a201ff3ba179 100644
--- a/frontend/src/queries/schema.json
+++ b/frontend/src/queries/schema.json
@@ -2043,6 +2043,10 @@
                         "$ref": "#/definitions/ChartAxis"
                     },
                     "type": "array"
+                },
+                "yAxisAtZero": {
+                    "description": "Whether the Y axis should start at zero",
+                    "type": "boolean"
                 }
             },
             "type": "object"
diff --git a/frontend/src/queries/schema.ts b/frontend/src/queries/schema.ts
index 3db53c8204d38..c9d134c84604e 100644
--- a/frontend/src/queries/schema.ts
+++ b/frontend/src/queries/schema.ts
@@ -570,6 +570,8 @@ export interface ChartSettings {
     xAxis?: ChartAxis
     yAxis?: ChartAxis[]
     goalLines?: GoalLine[]
+    /** Whether the Y axis should start at zero */
+    yAxisAtZero?: boolean
 }
 
 export interface DataVisualizationNode extends Node<never> {
diff --git a/posthog/schema.py b/posthog/schema.py
index bca2db0f40988..1ef4c7920ced2 100644
--- a/posthog/schema.py
+++ b/posthog/schema.py
@@ -1906,6 +1906,7 @@ class ChartSettings(BaseModel):
     goalLines: Optional[list[GoalLine]] = None
     xAxis: Optional[ChartAxis] = None
     yAxis: Optional[list[ChartAxis]] = None
+    yAxisAtZero: Optional[bool] = Field(default=None, description="Whether the Y axis should start at zero")
 
 
 class Response(BaseModel):