diff --git a/content.json b/content.json
index ac03078e5..efa5c2cb2 100644
--- a/content.json
+++ b/content.json
@@ -72,6 +72,32 @@
     }
   },
   "POSTS": {
+    "so-you-want-to-build-a-social-network": {
+      "title": "So you want to build a social network",
+      "description": "Here's what I've discovered about how online communities build trust or don't.",
+      "date": "2024-12-03",
+      "img": "/static/social.png",
+      "tags": [
+        "Social Networks",
+        "Group Dynamics",
+        "Diversity and Conflict",
+        "Reputation Systems",
+        "Social dynamics"
+      ],
+      "length": "30 min read",
+      "source": "https://docs.monadical.com/s/so-you-want-to-build-a-social-network",
+      "url": "/posts/so-you-want-to-build-a-social-network.html",
+      "template": "so-you-want-to-build-a-social-network.html",
+      "authors": [
+        {
+          "name": "Nick Sweeting",
+          "title": "Co-Founder",
+          "handle": "@theSquashSH",
+          "url": "https://twitter.com/theSquashSH",
+          "image": "/static/nick.jpg"
+        }
+      ]
+    },
     "mastering-project-estimation": {
       "title": "Mastering Project Estimation",
       "description": "Strategies for developing a framework around accurate project timeline estimations.",
diff --git a/static/social.png b/static/social.png
new file mode 100644
index 000000000..ed385b697
Binary files /dev/null and b/static/social.png differ