This is about the Capstone project for Google Data Analytics course offered by Coursera. Case Study: How Does a Bike-Share Navigate Speedy Success?
Cyclistic: A bike-share program that features more than 5,800 bicycles and 600 docking stations. Cyclistic sets itself apart by also offering reclining bikes, hand tricycles, and cargo bikes, making bike-share more inclusive to people with disabilities and riders who can’t use a standard two-wheeled bike. The majority of riders opt for traditional bikes; about 8% of riders use the assistive options. Cyclistic users are more likely to ride for leisure, but about 30% use them to commute to work each day.
- How do annual members and casual riders use Cyclistic bikes differently?
- Why would casual riders buy Cyclistic annual memberships?
- How can Cyclistic use digital media to influence casual riders to become members?
I have started the data analysis journey with the six phases of data analysis:
- Ask Phase
- Preapre Phase
- Process Phase
- Analyze Phase
- Share Phase
- Act Phase
The details of the analysis are included in the presentation along with key findings and recommendations.