diff --git a/build/build-bundle.js b/build/build-bundle.js
index 20963e5abdf6..9fab54dacdad 100644
--- a/build/build-bundle.js
+++ b/build/build-bundle.js
@@ -16,9 +16,8 @@ import {createRequire} from 'module';
 
 import esMain from 'es-main';
 import {rollup} from 'rollup';
-// TODO(esmodules): convert pubads to esm
-// // @ts-expect-error: plugin has no types.
-// import PubAdsPlugin from 'lighthouse-plugin-publisher-ads/plugin.js';
+// @ts-expect-error: plugin has no types.
+import PubAdsPlugin from 'lighthouse-plugin-publisher-ads';
 
 import * as rollupPlugins from './rollup-plugins.js';
 import {Runner} from '../core/runner.js';
@@ -37,8 +36,8 @@ const GIT_READABLE_REF =
 
 // HACK: manually include the lighthouse-plugin-publisher-ads audits.
 /** @type {Array<string>} */
-// // @ts-expect-error
-// const pubAdsAudits = PubAdsPlugin.audits.map(a => a.path);
+// @ts-expect-error
+const pubAdsAudits = PubAdsPlugin.audits.map(a => a.path);
 
 /** @param {string} file */
 const isDevtools = file =>
@@ -89,12 +88,12 @@ async function buildBundle(entryPath, distPath, opts = {minify: true}) {
   ];
 
   // Include lighthouse-plugin-publisher-ads.
-  // if (isDevtools(entryPath) || isLightrider(entryPath)) {
-  //   dynamicModulePaths.push('lighthouse-plugin-publisher-ads');
-  //   pubAdsAudits.forEach(pubAdAudit => {
-  //     dynamicModulePaths.push(pubAdAudit);
-  //   });
-  // }
+  if (isDevtools(entryPath) || isLightrider(entryPath)) {
+    dynamicModulePaths.push('lighthouse-plugin-publisher-ads');
+    pubAdsAudits.forEach(pubAdAudit => {
+      dynamicModulePaths.push(pubAdAudit);
+    });
+  }
 
   const bundledMapEntriesCode = dynamicModulePaths.map(modulePath => {
     const pathNoExt = modulePath.replace('.js', '');
diff --git a/cli/test/smokehouse/core-tests.js b/cli/test/smokehouse/core-tests.js
index f8756b5b1d34..da4efe426450 100644
--- a/cli/test/smokehouse/core-tests.js
+++ b/cli/test/smokehouse/core-tests.js
@@ -42,7 +42,7 @@ import perfFonts from './test-definitions/perf-fonts.js';
 import perfFrameMetrics from './test-definitions/perf-frame-metrics.js';
 import perfPreload from './test-definitions/perf-preload.js';
 import perfTraceElements from './test-definitions/perf-trace-elements.js';
-// import pubads from './test-definitions/pubads.js';
+import pubads from './test-definitions/pubads.js';
 import pwaAirhorner from './test-definitions/pwa-airhorner.js';
 import pwaCaltrain from './test-definitions/pwa-caltrain.js';
 import pwaChromestatus from './test-definitions/pwa-chromestatus.js';
@@ -103,8 +103,7 @@ const smokeTests = [
   perfFrameMetrics,
   perfPreload,
   perfTraceElements,
-  // TODO(esmodules): enable when pubads is bundled again
-  // pubads,
+  pubads,
   pwaAirhorner,
   pwaChromestatus,
   pwaSvgomg,
diff --git a/clients/devtools/devtools-entry.js b/clients/devtools/devtools-entry.js
index e53fe4806834..ca3abb1294f9 100644
--- a/clients/devtools/devtools-entry.js
+++ b/clients/devtools/devtools-entry.js
@@ -52,8 +52,7 @@ function createConfig(categoryIDs, device) {
 
   return {
     extends: 'lighthouse:default',
-    // TODO(esmodules): re-enable when pubads works again
-    // plugins: ['lighthouse-plugin-publisher-ads'],
+    plugins: ['lighthouse-plugin-publisher-ads'],
     settings,
   };
 }
diff --git a/core/scripts/release/package-test.sh b/core/scripts/release/package-test.sh
index 2d3952e496cc..d2f653bafc45 100644
--- a/core/scripts/release/package-test.sh
+++ b/core/scripts/release/package-test.sh
@@ -20,7 +20,7 @@ cd /tmp/lighthouse-local-test
 
 npm init -y
 npm install "$LH_ROOT/lighthouse-$VERSION.tgz"
-npm install lighthouse-plugin-publisher-ads
+npm install lighthouse-plugin-publisher-ads@next
 npm explore lighthouse -- npm run fast -- http://example.com
 
 # Packaged smokehouse/lighthouse using root's static-server and test fixtures.
diff --git a/package.json b/package.json
index 14c6a58d3c54..7b3497b5a905 100644
--- a/package.json
+++ b/package.json
@@ -159,7 +159,7 @@
     "jsdom": "^12.2.0",
     "jsonld": "^5.2.0",
     "jsonlint-mod": "^1.7.6",
-    "lighthouse-plugin-publisher-ads": "^1.5.6",
+    "lighthouse-plugin-publisher-ads": "1.5.7-beta",
     "magic-string": "^0.25.7",
     "mime-types": "^2.1.30",
     "mocha": "^10.0.0",
diff --git a/yarn.lock b/yarn.lock
index b6885b06dc9f..45dde63d8697 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -5094,10 +5094,10 @@ lighthouse-logger@^1.0.0, lighthouse-logger@^1.3.0:
     debug "^2.6.9"
     marky "^1.2.2"
 
-lighthouse-plugin-publisher-ads@^1.5.6:
-  version "1.5.6"
-  resolved "https://registry.yarnpkg.com/lighthouse-plugin-publisher-ads/-/lighthouse-plugin-publisher-ads-1.5.6.tgz#243ccb77bed4985229c7238f902d4398ba963851"
-  integrity sha512-EejkyHMy3m+f4AgsyufijoNaH052+7Y258gjJ0NRohGjokpsU/D41L2MZEPNWjJm+n0+IbY+nJEsH3AyS43irA==
+lighthouse-plugin-publisher-ads@1.5.7-beta:
+  version "1.5.7-beta"
+  resolved "https://registry.yarnpkg.com/lighthouse-plugin-publisher-ads/-/lighthouse-plugin-publisher-ads-1.5.7-beta.tgz#ac35b0d8f9ee01c774d45a18fee109cded6395ec"
+  integrity sha512-Wh9A0RNEPtJowJ34LflMX/g8IDtJh4/ie757UIrsBLc1swWCrKvl2bVzuXRuzmr9ErTkNlqtm8wbdXEoD6bDCw==
   dependencies:
     "@tusbar/cache-control" "^0.3.1"
     esprima "^4.0.1"
@@ -6128,7 +6128,6 @@ query-string@^4.1.0:
 
 quibble@^0.6.7, quibble@connorjclark/quibble#mod-cache:
   version "0.6.14"
-  uid "68d53b087d4c9117cc86c7e5f19e7953a219582b"
   resolved "https://codeload.github.com/connorjclark/quibble/tar.gz/68d53b087d4c9117cc86c7e5f19e7953a219582b"
   dependencies:
     lodash "^4.17.21"