Table of contents 📙 ShutterParents Brand Overview Mission Vision Archetype Value Proposition Tone of Voice 📙 Logo Logo concept Primary Logo Secondary Logo Logomark Clear Space Scaling Backgrounds Misuse 📙 Color Colors Tints & Shades Color Combinations Misuse 📙 Typography Primary Typeface Secondary Typeface Headline Styles Hierarchy Miuses 📙 Photography Photo Direction People & Photo 📙 Brand Assets Iconography Patterns 📙 Brand Channels Website Social Media Google Ads Email Newsletter Printed Materials Merchandise 📙 Design Applications Logo Application Partnership Placement Color Usage Accessibility Layout Margins Columns Hang lines Content Layout Process Summary