diff --git a/source/main.py b/source/main.py
index 3d98223..82c2cf2 100644
--- a/source/main.py
+++ b/source/main.py
@@ -3213,7 +3213,10 @@ def run(play):
                 else:
                     cout("NAME: " + which_item)
                 cout("TYPE: " + item[which_item]["type"])
-                cout("ESTIMATED VALUE: " + str(round(item[which_item]["gold"])))
+                cout(
+                    "ESTIMATED VALUE: " + COLOR_YELLOW + COLOR_STYLE_BRIGHT + str(round(item[which_item]["gold"]))
+                    + COLOR_RESET_ALL
+                )
                 text = "DESCRIPTION: " + item[which_item]["description"]
                 text_handling.print_long_string(text)
                 if (