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world-bank.html
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world-bank.html
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<html>
<head>
<link type="text/css" rel="stylesheet" href="css/materialize.min.css" media="screen,projection"/>
<link type="text/css" rel="stylesheet" href="css/font-awesome.min.css" media="screen,projection"/>
<link type="text/css" rel="stylesheet" href="css/style.css" media="screen,projection"/>
<link type="text/css" rel="stylesheet" href="materialize.min.js" media="screen,projection"/>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>Dan Rader | Portfolio</title>
</head>
<body>
<div class="wb-hero hero">
</div>
<div class="main-content">
<div class="container row">
<div class="intro-text col l10 offset-l1 m12 s12">
<h1 class="Title">World Bank</h1>
<h2 class="Title">branding, Art Direction, Print production</h2>
<p>World Bank recently unveiled a new program that streamlines multiple lending processes into one—STEP, Systematic Tracking in Exchanges and Procurement. Social Driver partnered with World Bank to create a simple, unified logo emphasizing approachability and clarity, while maintaining the professional aesthetic of the World Bank.</p>
<p> Under a condensed timeline, we presented three complete concepts, refined the chosen option, and began integrating the new logo into both digital and print collateral. The result? A brand that takes a complex idea like procurement and simplifies it to appeal to general audiences and finance professionals alike. </p>
<p class="lede">
This project was a collaboration between myself and our design director. We iterated on the logo then split the work between a print piece and a video. I took the lead on unifying the brand under an illustration style that was manipulated between pieces. I then created storyboard and worked directly with a producer to create the animated video.
</p>
</div>
</div>
<div class="container">
<div class="row">
<div class="col l8 offset-l2 m8 offset-m2 s2 offset-s2 block step-mark ">
<img src="images/step/STEP-13.png"/>
</div>
</div>
<div class="row">
<div class="col l8 offset-l2 m8 offset-m2 s12 block step-stack ">
<img src="images/step/STEP-14.png"/>
</div>
</div>
<div class="row">
<div class="col l8 offset-l2 m8 offset-m2 s12 block step-lockup ">
<img src="images/step/STEP-15.png"/>
</div>
</div>
<div class="row icons">
<div class="col l2 m4 s6 block">
<img src="images/step/IconsRX_streamling.png"/>
</div>
<div class="col l2 m4 s6 block">
<img src="images/step/IconsRX_effectiveness-.png"/>
</div>
<div class="col l2 m4 s6 step-icons block">
<img src="images/step/IconsRX_efficiency.png"/>
</div>
<div class="col l2 m4 s6 step-icons block">
<img src="images/step/IconsRX_integrity.png"/>
</div>
<div class="col l2 m4 s6 step-icons block">
<img src="images/step/IconsRX_knowledge-.png"/>
</div>
<div class="col l2 m4 s6 block">
<img src="images/step/IconsRX_transparency.png"/>
</div>
</div>
</div>
<div class="tealbg">
<div class="container">
<div class="row worldbank">
<div class="col l12 m12 s12 block image-link worldbank">
<img src="images/step/STEP_illustration.png"/>
</div>
</div>
</div>
</div>
<div class="greybg">
<div class="container">
<div class="row video-space">
<div class='embed-container'><iframe src='https://player.vimeo.com/video/126374223' frameborder='0' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
</div>
</div>
<div class="row">
<div class="col l8 offset-l2 m8 offset-m2 s8 offset-s2 block">
<img src="images/step/STEP-17.png"/>
</div>
</div>
<div class="row">
<div class="col l10 offset-l1 m8 offset-m2 s8 offset-s2 block">
<img src="images/step/STEP-18.png"/>
</div>
</div>
<div class="col l10 offset-l1 m8 offset-m2 s8 offset-s2 block">
<img src="images/step/STEP-16.png"/>
</div>
</div>
<div class= "full-width">
<img src="images/step/STEP-19.png"/>
</div>
</div>
<div class="footer">
<a href="index.html"><h1>D<span style="color:#ffab17">a</span>n R<span style="color:#ffab17">a</span>der</h1>
<h2>Full Stack Designer</h2></a>
<p class="contact"> 804.245.1006 | <a href="mailto:howdy@danrdesign.com?Subject=Howdy!" target="_top">howdy@danrdesign.com</a></p>
</div>
</div>
<script>
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})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-84086424-1', 'auto');
ga('send', 'pageview');
</script>
</body>
</html>