diff --git a/Makefile b/Makefile
index 2648de6d..e60e5f10 100644
--- a/Makefile
+++ b/Makefile
@@ -3,7 +3,7 @@
 # To re-generate a bundle for another specific version without changing the standard setup, you can:
 # - use the VERSION as arg of the bundle target (e.g make bundle VERSION=0.0.2)
 # - use environment variables to overwrite this value (e.g export VERSION=0.0.2)
-VERSION ?= 0.17.1-alpha.11
+VERSION ?= 0.17.1-alpha.12
 
 # CHANNELS define the bundle channels used in the bundle.
 # Add a new line here if you would like to change its default config. (E.g CHANNELS = "candidate,fast,stable")
@@ -295,7 +295,7 @@ GOBINDATA ?= $(LOCALBIN)/go-bindata
 
 ## Tool Versions
 KUSTOMIZE_VERSION ?= v3.8.7
-CONTROLLER_TOOLS_VERSION ?= v0.9.2
+CONTROLLER_TOOLS_VERSION ?= v0.10.0
 GINKGO_VERSION ?= v2.1.4
 CRD_REFDOCS_VERSION ?= v0.0.8
 KIND_VERSION ?= v0.16.0
diff --git a/api/v1alpha1/common_types.go b/api/v1alpha1/common_types.go
index 64c1dbfc..2f319b92 100644
--- a/api/v1alpha1/common_types.go
+++ b/api/v1alpha1/common_types.go
@@ -660,6 +660,10 @@ func InitializeExternalSecretSecretStoreReferenceSpec(spec *ExternalSecretSecret
 
 // BugsnagSpec has configuration for Bugsnag integration
 type BugsnagSpec struct {
+	// Release Stage to identify environment
+	// +operator-sdk:csv:customresourcedefinitions:type=spec
+	// +optional
+	ReleaseStage *string `json:"releaseStage,omitempty"`
 	// API key
 	// +operator-sdk:csv:customresourcedefinitions:type=spec
 	APIKey SecretReference `json:"apiKey"`
diff --git a/api/v1alpha1/zz_generated.deepcopy.go b/api/v1alpha1/zz_generated.deepcopy.go
index dc8e1a0e..51ea6fbb 100644
--- a/api/v1alpha1/zz_generated.deepcopy.go
+++ b/api/v1alpha1/zz_generated.deepcopy.go
@@ -660,6 +660,11 @@ func (in *BackendStatus) DeepCopy() *BackendStatus {
 // DeepCopyInto is an autogenerated deepcopy function, copying the receiver, writing into out. in must be non-nil.
 func (in *BugsnagSpec) DeepCopyInto(out *BugsnagSpec) {
 	*out = *in
+	if in.ReleaseStage != nil {
+		in, out := &in.ReleaseStage, &out.ReleaseStage
+		*out = new(string)
+		**out = **in
+	}
 	in.APIKey.DeepCopyInto(&out.APIKey)
 }
 
diff --git a/bundle/manifests/saas-operator.clusterserviceversion.yaml b/bundle/manifests/saas-operator.clusterserviceversion.yaml
index 5ad4b601..fa4413b9 100644
--- a/bundle/manifests/saas-operator.clusterserviceversion.yaml
+++ b/bundle/manifests/saas-operator.clusterserviceversion.yaml
@@ -342,7 +342,8 @@ metadata:
                     "key": "BUGSNAG_API_KEY",
                     "path": "secret/data/path/system-app"
                   }
-                }
+                },
+                "releaseStage": "staging"
               },
               "configFiles": {
                 "files": [
@@ -530,7 +531,8 @@ metadata:
                     "key": "BUGSNAG_API_KEY",
                     "path": "secret/data/path/zync"
                   }
-                }
+                },
+                "releaseStage": "development"
               },
               "databaseDSN": {
                 "fromVault": {
@@ -574,7 +576,7 @@ metadata:
     operators.operatorframework.io/project_layout: go.kubebuilder.io/v3
     repository: https://github.com/3scale/saas-operator
     support: Red Hat
-  name: saas-operator.v0.17.1-alpha.11
+  name: saas-operator.v0.17.1-alpha.12
   namespace: placeholder
 spec:
   apiservicedefinitions: {}
@@ -2830,6 +2832,9 @@ spec:
       - description: Override allows to directly specify a string value.
         displayName: Override
         path: config.bugsnag.apiKey.override
+      - description: Release Stage to identify environment
+        displayName: Release Stage
+        path: config.bugsnag.releaseStage
       - description: Secret containging system configuration files to be mounted in
           the pods
         displayName: Config Files Secret
@@ -4131,6 +4136,9 @@ spec:
       - description: Override allows to directly specify a string value.
         displayName: Override
         path: config.bugsnag.apiKey.override
+      - description: Release Stage to identify environment
+        displayName: Release Stage
+        path: config.bugsnag.releaseStage
       - description: A reference to the secret holding the database DSN
         displayName: Database DSN
         path: config.databaseDSN
@@ -4393,7 +4401,7 @@ spec:
                   valueFrom:
                     fieldRef:
                       fieldPath: metadata.annotations['olm.targetNamespaces']
-                image: quay.io/3scale/saas-operator:v0.17.1-alpha.11
+                image: quay.io/3scale/saas-operator:v0.17.1-alpha.12
                 livenessProbe:
                   httpGet:
                     path: /healthz
@@ -4895,4 +4903,4 @@ spec:
   provider:
     name: Red Hat
     url: https://www.3scale.net/
-  version: 0.17.1-alpha.11
+  version: 0.17.1-alpha.12
diff --git a/bundle/manifests/saas.3scale.net_systems.yaml b/bundle/manifests/saas.3scale.net_systems.yaml
index fb042581..ac241bad 100644
--- a/bundle/manifests/saas.3scale.net_systems.yaml
+++ b/bundle/manifests/saas.3scale.net_systems.yaml
@@ -708,6 +708,9 @@ spec:
                               value.
                             type: string
                         type: object
+                      releaseStage:
+                        description: Release Stage to identify environment
+                        type: string
                     required:
                     - apiKey
                     type: object
diff --git a/bundle/manifests/saas.3scale.net_zyncs.yaml b/bundle/manifests/saas.3scale.net_zyncs.yaml
index 9f22f018..a7807143 100644
--- a/bundle/manifests/saas.3scale.net_zyncs.yaml
+++ b/bundle/manifests/saas.3scale.net_zyncs.yaml
@@ -454,6 +454,9 @@ spec:
                               value.
                             type: string
                         type: object
+                      releaseStage:
+                        description: Release Stage to identify environment
+                        type: string
                     required:
                     - apiKey
                     type: object
diff --git a/config/crd/bases/saas.3scale.net_systems.yaml b/config/crd/bases/saas.3scale.net_systems.yaml
index 1caab455..6cc181bf 100644
--- a/config/crd/bases/saas.3scale.net_systems.yaml
+++ b/config/crd/bases/saas.3scale.net_systems.yaml
@@ -709,6 +709,9 @@ spec:
                               value.
                             type: string
                         type: object
+                      releaseStage:
+                        description: Release Stage to identify environment
+                        type: string
                     required:
                     - apiKey
                     type: object
diff --git a/config/crd/bases/saas.3scale.net_zyncs.yaml b/config/crd/bases/saas.3scale.net_zyncs.yaml
index 1f926bb1..d509ba44 100644
--- a/config/crd/bases/saas.3scale.net_zyncs.yaml
+++ b/config/crd/bases/saas.3scale.net_zyncs.yaml
@@ -455,6 +455,9 @@ spec:
                               value.
                             type: string
                         type: object
+                      releaseStage:
+                        description: Release Stage to identify environment
+                        type: string
                     required:
                     - apiKey
                     type: object
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index 52c694dc..9267c682 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -13,4 +13,4 @@ kind: Kustomization
 images:
 - name: controller
   newName: quay.io/3scale/saas-operator
-  newTag: v0.17.1-alpha.11
+  newTag: v0.17.1-alpha.12
diff --git a/config/manifests/bases/saas-operator.clusterserviceversion.yaml b/config/manifests/bases/saas-operator.clusterserviceversion.yaml
index 7fa0817e..7c5a5f9a 100644
--- a/config/manifests/bases/saas-operator.clusterserviceversion.yaml
+++ b/config/manifests/bases/saas-operator.clusterserviceversion.yaml
@@ -2403,6 +2403,9 @@ spec:
       - description: Override allows to directly specify a string value.
         displayName: Override
         path: config.bugsnag.apiKey.override
+      - description: Release Stage to identify environment
+        displayName: Release Stage
+        path: config.bugsnag.releaseStage
       - description: Secret containging system configuration files to be mounted in
           the pods
         displayName: Config Files Secret
@@ -3704,6 +3707,9 @@ spec:
       - description: Override allows to directly specify a string value.
         displayName: Override
         path: config.bugsnag.apiKey.override
+      - description: Release Stage to identify environment
+        displayName: Release Stage
+        path: config.bugsnag.releaseStage
       - description: A reference to the secret holding the database DSN
         displayName: Database DSN
         path: config.databaseDSN
diff --git a/config/samples/saas_v1alpha1_system.yaml b/config/samples/saas_v1alpha1_system.yaml
index 75d880d0..4367472f 100644
--- a/config/samples/saas_v1alpha1_system.yaml
+++ b/config/samples/saas_v1alpha1_system.yaml
@@ -98,6 +98,7 @@ spec:
           key: RH_CUSTOMER_PORTAL_CLIENT_SECRET
       realm: "sso.example.net"
     bugsnag:
+      releaseStage: staging
       apiKey:
         fromVault:
           path: secret/data/path/system-app
diff --git a/config/samples/saas_v1alpha1_zync.yaml b/config/samples/saas_v1alpha1_zync.yaml
index 681975f4..5f38625a 100644
--- a/config/samples/saas_v1alpha1_zync.yaml
+++ b/config/samples/saas_v1alpha1_zync.yaml
@@ -16,6 +16,7 @@ spec:
         path: secret/data/path/zync
         key: SECRET_KEY_BASE
     bugsnag:
+      releaseStage: development
       apiKey:
         fromVault:
           path: secret/data/path/zync
diff --git a/controllers/system_controller_suite_test.go b/controllers/system_controller_suite_test.go
index d7fbf222..6dfff192 100644
--- a/controllers/system_controller_suite_test.go
+++ b/controllers/system_controller_suite_test.go
@@ -82,7 +82,8 @@ var _ = Describe("System controller", func() {
 							Realm:        pointer.StringPtr("sso.example.net"),
 						},
 						Bugsnag: &saasv1alpha1.BugsnagSpec{
-							APIKey: saasv1alpha1.SecretReference{Override: pointer.StringPtr("override")},
+							ReleaseStage: pointer.StringPtr("staging"),
+							APIKey:       saasv1alpha1.SecretReference{Override: pointer.StringPtr("override")},
 						},
 						DatabaseSecret:   saasv1alpha1.SecretReference{Override: pointer.StringPtr("override")},
 						MemcachedServers: "value",
diff --git a/controllers/zync_controller_suite_test.go b/controllers/zync_controller_suite_test.go
index 44e70755..001d6a24 100644
--- a/controllers/zync_controller_suite_test.go
+++ b/controllers/zync_controller_suite_test.go
@@ -72,6 +72,7 @@ var _ = Describe("Zync controller", func() {
 							},
 						},
 						Bugsnag: &saasv1alpha1.BugsnagSpec{
+							ReleaseStage: pointer.StringPtr("staging"),
 							APIKey: saasv1alpha1.SecretReference{
 								FromVault: &saasv1alpha1.VaultSecretReference{
 									Path: "some-path-bugsnag",
diff --git a/docs/api-reference/reference.asciidoc b/docs/api-reference/reference.asciidoc
index 371f8f56..37dc5ab3 100644
--- a/docs/api-reference/reference.asciidoc
+++ b/docs/api-reference/reference.asciidoc
@@ -398,6 +398,7 @@ BugsnagSpec has configuration for Bugsnag integration
 [cols="25a,75a", options="header"]
 |===
 | Field | Description
+| *`releaseStage`* __string__ | Release Stage to identify environment
 | *`apiKey`* __xref:{anchor_prefix}-github-com-3scale-saas-operator-api-v1alpha1-secretreference[$$SecretReference$$]__ | API key
 |===
 
diff --git a/pkg/generators/system/config/options.go b/pkg/generators/system/config/options.go
index dd47d271..337f3268 100644
--- a/pkg/generators/system/config/options.go
+++ b/pkg/generators/system/config/options.go
@@ -77,6 +77,7 @@ type Options struct {
 	RedHatCustomerPortalClientSecret pod.EnvVarValue `env:"RH_CUSTOMER_PORTAL_CLIENT_SECRET" secret:"system-app"`
 	RedHatCustomerPortalRealm        pod.EnvVarValue `env:"RH_CUSTOMER_PORTAL_REALM"`
 	BugsnagAPIKey                    pod.EnvVarValue `env:"BUGSNAG_API_KEY" secret:"system-app"`
+	BugsnagReleaseStage              pod.EnvVarValue `env:"BUGSNAG_RELEASE_STAGE"`
 	DatabaseSecret                   pod.EnvVarValue `env:"DB_SECRET" secret:"system-app"`
 }
 
@@ -146,6 +147,11 @@ func NewOptions(spec saasv1alpha1.SystemSpec) Options {
 
 	if spec.Config.Bugsnag.Enabled() {
 		opts.BugsnagAPIKey = &pod.SecretValue{Value: spec.Config.Bugsnag.APIKey}
+
+		if spec.Config.Bugsnag.ReleaseStage != nil {
+			opts.BugsnagReleaseStage = &pod.ClearTextValue{Value: *spec.Config.Bugsnag.ReleaseStage}
+		}
+
 	} else {
 		opts.BugsnagAPIKey = &pod.SecretValue{Value: saasv1alpha1.SecretReference{Override: pointer.StringPtr("")}}
 	}
diff --git a/pkg/generators/zync/config/api_options.go b/pkg/generators/zync/config/api_options.go
index 66fd23fb..2518c14c 100644
--- a/pkg/generators/zync/config/api_options.go
+++ b/pkg/generators/zync/config/api_options.go
@@ -18,6 +18,7 @@ type APIOptions struct {
 	SecretKeyBase           pod.EnvVarValue `env:"SECRET_KEY_BASE" secret:"zync"`
 	ZyncAuthenticationToken pod.EnvVarValue `env:"ZYNC_AUTHENTICATION_TOKEN" secret:"zync"`
 	BugsnagAPIKey           pod.EnvVarValue `env:"BUGSNAG_API_KEY" secret:"zync"`
+	BugsnagReleaseStage     pod.EnvVarValue `env:"BUGSNAG_RELEASE_STAGE"`
 }
 
 // NewAPIOptions returns an Options struct for the given saasv1alpha1.ZyncSpec
@@ -35,6 +36,11 @@ func NewAPIOptions(spec saasv1alpha1.ZyncSpec) APIOptions {
 
 	if spec.Config.Bugsnag.Enabled() {
 		opts.BugsnagAPIKey = &pod.SecretValue{Value: spec.Config.Bugsnag.APIKey}
+
+		if spec.Config.Bugsnag.ReleaseStage != nil {
+			opts.BugsnagReleaseStage = &pod.ClearTextValue{Value: *spec.Config.Bugsnag.ReleaseStage}
+		}
+
 	} else {
 		opts.BugsnagAPIKey = &pod.SecretValue{Value: saasv1alpha1.SecretReference{Override: pointer.StringPtr("")}}
 	}
diff --git a/pkg/generators/zync/config/que_options.go b/pkg/generators/zync/config/que_options.go
index b8ec3d3e..c3a80b04 100644
--- a/pkg/generators/zync/config/que_options.go
+++ b/pkg/generators/zync/config/que_options.go
@@ -15,6 +15,7 @@ type QueOptions struct {
 	SecretKeyBase           pod.EnvVarValue `env:"SECRET_KEY_BASE" secret:"zync"`
 	ZyncAuthenticationToken pod.EnvVarValue `env:"ZYNC_AUTHENTICATION_TOKEN" secret:"zync"`
 	BugsnagAPIKey           pod.EnvVarValue `env:"BUGSNAG_API_KEY" secret:"zync"`
+	BugsnagReleaseStage     pod.EnvVarValue `env:"BUGSNAG_RELEASE_STAGE"`
 }
 
 // NewQueOptions returns an Options struct for the given saasv1alpha1.ZyncSpec
@@ -31,6 +32,11 @@ func NewQueOptions(spec saasv1alpha1.ZyncSpec) QueOptions {
 
 	if spec.Config.Bugsnag.Enabled() {
 		opts.BugsnagAPIKey = &pod.SecretValue{Value: spec.Config.Bugsnag.APIKey}
+
+		if spec.Config.Bugsnag.ReleaseStage != nil {
+			opts.BugsnagReleaseStage = &pod.ClearTextValue{Value: *spec.Config.Bugsnag.ReleaseStage}
+		}
+
 	} else {
 		opts.BugsnagAPIKey = &pod.SecretValue{Value: saasv1alpha1.SecretReference{Override: pointer.StringPtr("")}}
 	}
diff --git a/pkg/version/version.go b/pkg/version/version.go
index ac9c249e..f2816e17 100644
--- a/pkg/version/version.go
+++ b/pkg/version/version.go
@@ -1,7 +1,7 @@
 package version
 
 const (
-	version string = "v0.17.1-alpha.11"
+	version string = "v0.17.1-alpha.12"
 )
 
 // Current returns the current marin3r operator version