diff --git a/.changeset/neat-trees-roll.md b/.changeset/neat-trees-roll.md
new file mode 100644
index 00000000..12a60926
--- /dev/null
+++ b/.changeset/neat-trees-roll.md
@@ -0,0 +1,6 @@
+---
+"10up-toolkit": patch
+"tenup-theme": patch
+---
+
+Feature: allow defining module script entrypoints via `moduleEntry` key in `package.json` decoupled from blocks
diff --git a/packages/toolkit/__tests__/build-project-modules/.gitignore b/packages/toolkit/__tests__/build-project-modules/.gitignore
new file mode 100644
index 00000000..0fa2fd4f
--- /dev/null
+++ b/packages/toolkit/__tests__/build-project-modules/.gitignore
@@ -0,0 +1 @@
+./dist
diff --git a/packages/toolkit/__tests__/build-project-modules/__fixtures__/assets/css/admin-styles.css b/packages/toolkit/__tests__/build-project-modules/__fixtures__/assets/css/admin-styles.css
new file mode 100644
index 00000000..46b115dc
--- /dev/null
+++ b/packages/toolkit/__tests__/build-project-modules/__fixtures__/assets/css/admin-styles.css
@@ -0,0 +1 @@
+.admin-class { color: blue; }
diff --git a/packages/toolkit/__tests__/build-project-modules/__fixtures__/assets/css/frontend.css b/packages/toolkit/__tests__/build-project-modules/__fixtures__/assets/css/frontend.css
new file mode 100644
index 00000000..635ea838
--- /dev/null
+++ b/packages/toolkit/__tests__/build-project-modules/__fixtures__/assets/css/frontend.css
@@ -0,0 +1 @@
+.test { color: red; }
diff --git a/packages/toolkit/__tests__/build-project-modules/__fixtures__/assets/js/admin.js b/packages/toolkit/__tests__/build-project-modules/__fixtures__/assets/js/admin.js
new file mode 100644
index 00000000..015d49eb
--- /dev/null
+++ b/packages/toolkit/__tests__/build-project-modules/__fixtures__/assets/js/admin.js
@@ -0,0 +1,3 @@
+import '../css/admin-styles.css';
+
+export const admin = () => {};
diff --git a/packages/toolkit/__tests__/build-project-modules/package.json b/packages/toolkit/__tests__/build-project-modules/package.json
new file mode 100644
index 00000000..93a232e1
--- /dev/null
+++ b/packages/toolkit/__tests__/build-project-modules/package.json
@@ -0,0 +1,12 @@
+{
+	"name": "test-build-project",
+	"10up-toolkit": {
+		"useBlockAssets": false,
+		"entry": {
+			"frontend-css": "./__fixtures__/assets/css/frontend.css"
+		},
+		"moduleEntry": {
+			"admin": "./__fixtures__/assets/js/admin.js"
+		}
+	}
+}
diff --git a/packages/toolkit/__tests__/build-project-modules/test.js b/packages/toolkit/__tests__/build-project-modules/test.js
new file mode 100644
index 00000000..88d188c8
--- /dev/null
+++ b/packages/toolkit/__tests__/build-project-modules/test.js
@@ -0,0 +1,35 @@
+/* eslint-disable import/no-extraneous-dependencies */
+import spawn from 'cross-spawn';
+import fs from 'fs';
+import path from 'path';
+
+describe('build a project with moduleEntry', () => {
+	it('builds and compiles js and css', async () => {
+		spawn.sync('node', ['../../scripts/build', '--block-modules'], {
+			cwd: __dirname,
+		});
+
+		const adminJsPath = path.join(__dirname, 'dist', 'js', 'admin.js');
+
+		expect(fs.existsSync(adminJsPath)).toBeTruthy();
+		expect(fs.existsSync(path.join(__dirname, 'dist', 'css', 'frontend-css.css'))).toBeTruthy();
+		expect(
+			fs.existsSync(path.join(__dirname, 'dist', 'css', 'frontend-css.asset.php')),
+		).toBeTruthy();
+
+		// ensure admin is a module
+		const adminJs = fs.readFileSync(adminJsPath).toString();
+		expect(adminJs).toMatch(/export {.*};/);
+	});
+
+	it('extracts css imported in js files', () => {
+		spawn.sync('node', ['../../scripts/build', '--block-modules'], {
+			cwd: __dirname,
+		});
+		// chunk name for css imported in js matches the js entry point
+		expect(fs.existsSync(path.join(__dirname, 'dist', 'css', 'admin.css'))).toBeTruthy();
+
+		// this should not exist since it is not an entry point on its own
+		expect(fs.existsSync(path.join(__dirname, 'dist', 'css', 'admin-styles.css'))).toBeFalsy();
+	});
+});
diff --git a/packages/toolkit/config/__tests__/__snapshots__/webpack-cli-arguments.js.snap b/packages/toolkit/config/__tests__/__snapshots__/webpack-cli-arguments.js.snap
index b1260312..f74a52f9 100644
--- a/packages/toolkit/config/__tests__/__snapshots__/webpack-cli-arguments.js.snap
+++ b/packages/toolkit/config/__tests__/__snapshots__/webpack-cli-arguments.js.snap
@@ -1208,7 +1208,10 @@ exports[`webpack.config.js builds modules 1`] = `
     "output": {
       "chunkFormat": "module",
       "clean": false,
-      "filename": "blocks/[name].js",
+      "filename": "pathData => {
+      const isBlockAsset = moduleBuildFiles[pathData.chunk.name].match(/\\/blocks?\\//) || moduleBuildFiles[pathData.chunk.name].match(/\\\\blocks?\\\\/);
+      return isBlockAsset ? projectConfig.filenames.block : projectConfig.filenames.js;
+    }",
       "library": {
         "type": "module",
       },
diff --git a/packages/toolkit/config/webpack.config.js b/packages/toolkit/config/webpack.config.js
index 7137a2e5..8b52d948 100644
--- a/packages/toolkit/config/webpack.config.js
+++ b/packages/toolkit/config/webpack.config.js
@@ -6,6 +6,7 @@ const {
 	getTenUpScriptsConfig,
 	getTenUpScriptsPackageBuildConfig,
 } = require('../utils');
+const { getModuleBuildFiles } = require('../utils/config');
 
 const {
 	getEntryPoints,
@@ -25,6 +26,7 @@ const projectConfig = getTenUpScriptsConfig();
 const packageConfig = getTenUpScriptsPackageBuildConfig();
 const { source, main } = packageConfig;
 const buildFiles = getBuildFiles();
+const moduleBuildFiles = getModuleBuildFiles();
 
 // assume it's a package if there's source and main
 const isPackage = typeof source !== 'undefined' && typeof main !== 'undefined';
@@ -44,6 +46,7 @@ const config = {
 	projectConfig,
 	packageConfig,
 	buildFiles,
+	moduleBuildFiles,
 	isPackage,
 	mode,
 	isProduction,
@@ -95,7 +98,12 @@ const moduleConfig = {
 			...baseConfig.output.library,
 			type: 'module',
 		},
-		filename: 'blocks/[name].js',
+		filename: (pathData) => {
+			const isBlockAsset =
+				moduleBuildFiles[pathData.chunk.name].match(/\/blocks?\//) ||
+				moduleBuildFiles[pathData.chunk.name].match(/\\blocks?\\/);
+			return isBlockAsset ? projectConfig.filenames.block : projectConfig.filenames.js;
+		},
 	},
 };
 
diff --git a/packages/toolkit/config/webpack/entry.js b/packages/toolkit/config/webpack/entry.js
index 5f66b3af..f08458f6 100644
--- a/packages/toolkit/config/webpack/entry.js
+++ b/packages/toolkit/config/webpack/entry.js
@@ -12,6 +12,7 @@ module.exports = ({
 	projectConfig: { devServer, paths, useBlockAssets, filenames },
 	packageConfig: { packageType, source, main, umd, libraryName },
 	buildFiles,
+	moduleBuildFiles,
 }) => {
 	let additionalEntrypoints = {};
 	if (useBlockAssets) {
@@ -105,7 +106,8 @@ module.exports = ({
 	}
 
 	if (buildType === 'module') {
-		return additionalEntrypoints;
+		Object.assign(moduleBuildFiles, additionalEntrypoints);
+		return moduleBuildFiles;
 	}
 
 	// merge the new entrypoints with the existing ones
diff --git a/packages/toolkit/utils/config.js b/packages/toolkit/utils/config.js
index ca8554ad..c9b72637 100644
--- a/packages/toolkit/utils/config.js
+++ b/packages/toolkit/utils/config.js
@@ -124,6 +124,7 @@ const getDefaultConfig = () => {
 
 	return {
 		entry: require(buildFilesPath),
+		moduleEntry: {},
 		filenames: require(filenamesPath),
 		paths: require(pathsPath),
 		wordpress: wpMode !== 'false',
@@ -295,6 +296,22 @@ const getBuildFiles = () => {
 	return entries;
 };
 
+const getModuleBuildFiles = () => {
+	const { moduleEntry } = getTenUpScriptsConfig();
+
+	const entries = {};
+
+	Object.keys(moduleEntry).forEach((key) => {
+		const filePath = path.resolve(process.cwd(), moduleEntry[key]);
+
+		if (fileExists(filePath)) {
+			entries[key] = filePath;
+		}
+	});
+
+	return entries;
+};
+
 module.exports = {
 	hasBabelConfig,
 	getJestOverrideConfigFile,
@@ -303,6 +320,7 @@ module.exports = {
 	hasPostCSSConfig,
 	hasStylelintConfig,
 	getBuildFiles,
+	getModuleBuildFiles,
 	hasEslintignoreConfig,
 	hasEslintConfig,
 	getTenUpScriptsConfig,
diff --git a/projects/10up-theme/assets/js/frontend/frontend-module.js b/projects/10up-theme/assets/js/frontend/frontend-module.js
new file mode 100644
index 00000000..c606cecc
--- /dev/null
+++ b/projects/10up-theme/assets/js/frontend/frontend-module.js
@@ -0,0 +1,12 @@
+import { store } from '@wordpress/interactivity';
+
+const { state } = store('frontend', {
+	state: {
+		isExpanded: false,
+	},
+	actions: {
+		toggleExpanded() {
+			state.isExpanded = !state.isExpanded;
+		},
+	},
+});
diff --git a/projects/10up-theme/package.json b/projects/10up-theme/package.json
index 22513459..8e9cc981 100644
--- a/projects/10up-theme/package.json
+++ b/projects/10up-theme/package.json
@@ -46,6 +46,9 @@
       "styleguide-style": "./assets/css/styleguide/styleguide.css",
       "core-block-overrides": "./includes/core-block-overrides.js",
       "test-style": "./assets/css/frontend/testing.scss"
-    }
+    },
+	"moduleEntry": {
+		"frontend-module": "./assets/js/frontend/frontend-module.js"
+	}
   }
 }